Aashna Jain

What is Aani, and how does the Gulf do instant payments?

3 min readFor everyoneThe rails27 of 27

The UAE watched India give away instant payments for free, and then built its own version with a very different answer on who pays.

What it actually does

Aani launched in October 2023 with a handful of participants and now connects seventy-four licensed financial institutions. Registered users have passed twelve and a half million, roughly seven hundred and seventy-four thousand merchants accept it, and the average transaction completes in under three seconds.

The headline feature is the proxy. You pay a mobile number, and a central directory resolves it to an account. That sounds small and it is the entire product. Account numbers are long, easy to mistype and impossible to remember, and every instant payment system that succeeded solved that before it solved anything else.

Around the proxy sit the familiar layer of features: QR codes, request to pay, and splitting a bill. Cross-border payments, direct debit and business-to-business flows are on the published roadmap rather than live today.

How it differs from UPI

Three differences matter.

Settlement model. Aani settles each transaction in real time on a gross basis against prefunded balances. That removes settlement exposure between participants entirely, at the cost of requiring banks to keep money parked. Systems that net and settle in batches use less capital and carry more risk. This is a genuine trade, not an oversight.

Messaging. Aani was built on ISO 20022 from the start, which is why its roadmap to cross-border is credible rather than aspirational.

Ownership of the customer. Aani is reached mainly through the banks' own apps, with a standalone app alongside. India's system produced dominant third-party apps sitting on top of bank rails. The UAE's design keeps the bank in front of the customer. Whether that is a feature depends entirely on whether you are a bank.

The thing to actually notice

Aani is not a payments product. It is one of nine components of the central bank's Financial Infrastructure Transformation programme, alongside a domestic card scheme, open finance and a central bank digital currency.

That is the pattern worth taking away. Instant payments in the Gulf did not arrive as a startup outcompeting incumbents. It arrived as national infrastructure, built by a central bank subsidiary, sequenced against a published plan. If you are entering the market, your competitor is not a company. Your competitor is a roadmap, and it is published.

India built a motorway and let anyone open a service station on it, and the service stations became the brands people knew. The UAE built the motorway and kept the exits attached to the banks. Same road, same speed. Very different question about whose sign you see first.

Where you meet it

Any UAE bank app with a send-to-mobile-number option. QR codes at UAE merchants that are not card terminals. Any conversation about Gulf market entry that starts with cards and should have started with account-to-account.

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