About
The systems I've built.
The story so far.
I grew up curious about how invisible things work: money, markets, software, the quiet infrastructure behind everyday life.
An engineering degree, an MBA, and ten years across fintech and media platforms in India, Europe and the Gulf. I have spent that decade shipping the systems most people only read about.
Unpacked With Aashna is what I always wanted to exist: a place where insiders explain how the machinery really works, without the jargon, without the marketing, without the flattening.

- India
- Europe
- UAE
Three markets. One passport.
Experience
- 2016-2017
Software Developer
Publicis SapientJava developer on State Street's hedge-fund platform. Where I learned how financial software actually gets built.
- 2017-2018
Product Consultant
Publicis Sapient · client: State Street Bank, BostonOnboarding and adoption on State Street's institutional investor platform - 47% YoY growth, two consecutive relationship awards.
- 2019-2021
MBA
IMT GhaziabadProduct internship at Tata Consumer Products; a pre-placement offer.
- 2021-2023
Product Manager
JioCinema (Viacom18 Media) · OTTPart of the team behind JioCinema's first subscription paywall - 0→1 on an ads-only platform - and the payment rails that powered it.
50M+ - 2023-2024
Product Manager
Wise (Tallinn, Estonia)Owned global KYC verification for a listed fintech serving 20M+ customers. £5M+ a year in shipped improvements.
£5M+↳ lived in Estonia, the most digital country on Earth - 2025-2026
Senior Product Manager
PaytmBuilt the UAE acquiring platform from scratch - licensing, risk, partnerships, a $3B TPV ecosystem.
- 2026-now
Founder & Host
Unpacked With AashnaExplaining the systems I spent a career building. The most fun I've ever had at work.
Education & extras
Education & extras.
B.Tech, Computer Science
Bharati Vidyapeeth, GGSIPU Delhi
MBA
IMT Ghaziabad
Published AI researcher
Neural-network cancer cell detection · cited by 15+ peer-reviewed papers (Elsevier, Springer, IEEE).
Why Unpacked.
There is a wide gap between how these systems are reported and how they actually work. The reporting is fine; the architecture is where the interesting decisions live.
Understanding architecture is power. If you can see the shape of a system, you can see where it will bend, where it will break, and where it will pay you.

